How I Mastered My Fear and Procrastination

I recently attended my first WordCamp Conference in London and I have written this post about my experience there and the mental shifts that have occurred as a result.


What Is WordCamp?

WordCamp is an event for like-minded people to meet, build relationships and begin new collaborations, regardless of the level of experience they have. Whether you are a WordPress user, developer, designer, blogger or anyone that is interested in WordPress, you are all welcome to attend.

Wordcamps are hosted worldwide in over 60 countries covering six continents and at its core, they are all about the community that surrounds it.

In a nutshell, they are about everything WordPress.


My Decision To Attend

I have to admit the thought of spending a weekend with 600 people is intimidating for me and although I'm not superstitious, the fact that it was Friday the 13th would usually have been reason enough to turn around and go home!

I’m so glad that I made the right decision and for me personally, it’s been a game changer, simply by unlocking two of my biggest stumbling blocks!


The Imposter Syndrome

Starting a new business is not for the faint-hearted and can be tough going. Not long after I started I came face to face with a new 'friend' - The Imposter Syndrome. Many people suffer from this at one time or other, including many high achievers, such as David Bowie, Serena Williams & Tom Hanks.

My Imposter Syndrome:


But none of this is real or rational. It's just the limiting beliefs that have always kept me in my 'safe place', feeding on my insecurities and self-doubt.

“If I fail more than you, I win”
― Seth Godin


So What Has Changed?

In a word it's community. Meeting so many people from totally different backgrounds, but with a common interest was both amazing and inspiring. All willing to help each other in any way they can. Everyone has something of value to bring to the table and we all have our own story. Consequently, there will always be someone who can benefit from what we all have to say.

“There are no passengers on spaceship earth. We are all crew.”
― Marshall McLuhan

Because I now choose not to listen to my ego and the Imposter within, I’ve now overcome another one of those blocks, procrastination.

Stepping outside my comfort zone has enabled me to unlock the key to the status quo in my head and put pen to paper. I’ve always known that the need to create content is so important for businesses today, but I have struggled to put my thoughts and plans into action until now that is!

Of course, writing a blog post on a regular basis is just one piece of the jig-puzzle, but creating valuable content on a consistent basis is the lifeblood of your business.

What Is Content?

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”
Content Marketing Institute

There are of course the list of the usual suspects, including blog posts, podcasts, email marketing, social media campaigns, presentations & website content to mention just a few. This is all great but how and where do you start?

It was during my discussions at WordCamp, that I realised that one of the greatest sources of content creation is all around and has been right in front of me all of the time. Every time we talk to someone, we are creating content. Every time we visit somewhere, we are creating content. In every relationship whether new or old, we are constantly creating content!

In every conversation and meeting, there is the opportunity to ask questions, to discover new ways of doing something. For example, asking your customers about there particular struggles in whatever they are trying to achieve.

Your customers are not only looking for the answers, they are searching for people with the same problems. The value to be gained from building relationships with your community and customers is priceless.



By producing all this great content and listening to people’s stories, you have the opportunity to develop your voice and your brand. This, in turn, will grow your business and put yourself in a position to help more and more people.

So do you think that some of this content, some of these discussions, meetings, visits can create valuable content for your business?

I believe it can and hopefully, this post is proof of that concept.

Imperfect action will always win over no action at all, so write that blog post and hit publish and your on your way to creating the content that your business needs to thrive and grow.

So, back to my question, what is content?

Maybe a better question would be, what isn't content?

So, until next time, be Creative:)

Rich Flynn on EmailRich Flynn on FacebookRich Flynn on Twitter
Rich Flynn
Rich Flynn
Rich is a Digital Business Consultant who is passionate about Wordpress and creating websites that people can be proud to call there own.

You can find him on Twitter @RichCreativeUK.

6 thoughts on “How I Mastered My Fear and Procrastination”

  1. The imposter’s syndrome list is ME to a T. Best thing about WordCamp was meeting all the online friends from the past couple of years, you included! What a great post Rich, thank you for writing it

  2. Great blog Rich. I too have had the lightbulb moment that everything is content. It’s definitely worth taking consistent and imperfect action to continue to share that content that is so useful to us all at different stages. I wish I could have recorded some of those conversations at WordCamp as there were some pretty inspiring and motivating discussions!

  3. Great read mate!

    Loved the insights on content being everywhere. It’s great to know that every experience is another opportunity to connect, share our message and brand with others.

    Also very pleased to hear you noticed the old limiting thoughts and conquered them.

    Clearly WordCamp rewarded your courage 🙂


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