I recently attended my first WordCamp Conference in London and I have written this post about my experience there and the mental shifts that have occurred as a result.
What Is WordCamp?
WordCamp is an event for like-minded people to meet, build relationships and begin new collaborations, regardless of the level of experience they have. Whether you are a WordPress user, developer, designer, blogger or anyone that is interested in WordPress, you are all welcome to attend.
Wordcamps are hosted worldwide in over 60 countries covering six continents and at its core, they are all about the community that surrounds it.
In a nutshell, they are about everything WordPress.
My Decision To Attend
I have to admit the thought of spending a weekend with 600 people is intimidating for me and although I'm not superstitious, the fact that it was Friday the 13th would usually have been reason enough to turn around and go home!
I’m so glad that I made the right decision and for me personally, it’s been a game changer, simply by unlocking two of my biggest stumbling blocks!
The Imposter Syndrome
Starting a new business is not for the faint-hearted and can be tough going. Not long after I started I came face to face with a new 'friend' - The Imposter Syndrome. Many people suffer from this at one time or other, including many high achievers, such as David Bowie, Serena Williams & Tom Hanks.
My Imposter Syndrome:
- WHAT AM I DOING HERE?
- YOU ARE NOT GOOD ENOUGH.
- YOU DONT KNOW ENOUGH.
- YOU DONT BELONG WITH PEOPLE LIKE THAT.
- STAY WHERE YOU ARE...IT'S SAFE.
- SOONER OR LATER THEY WILL DISCOVER YOUR'E A FRAUD.
- WHAT’S THE POINT OF TRYING, YOU WILL ONLY FAIL.
But none of this is real or rational. It's just the limiting beliefs that have always kept me in my 'safe place', feeding on my insecurities and self-doubt.
“If I fail more than you, I win”
― Seth Godin
So What Has Changed?
In a word it's community. Meeting so many people from totally different backgrounds, but with a common interest was both amazing and inspiring. All willing to help each other in any way they can. Everyone has something of value to bring to the table and we all have our own story. Consequently, there will always be someone who can benefit from what we all have to say.
“There are no passengers on spaceship earth. We are all crew.”
― Marshall McLuhan
Because I now choose not to listen to my ego and the Imposter within, I’ve now overcome another one of those blocks, procrastination.
Stepping outside my comfort zone has enabled me to unlock the key to the status quo in my head and put pen to paper. I’ve always known that the need to create content is so important for businesses today, but I have struggled to put my thoughts and plans into action until now that is!
Of course, writing a blog post on a regular basis is just one piece of the jig-puzzle, but creating valuable content on a consistent basis is the lifeblood of your business.
What Is Content?
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”
― Content Marketing Institute
There are of course the list of the usual suspects, including blog posts, podcasts, email marketing, social media campaigns, presentations & website content to mention just a few. This is all great but how and where do you start?
It was during my discussions at WordCamp, that I realised that one of the greatest sources of content creation is all around and has been right in front of me all of the time. Every time we talk to someone, we are creating content. Every time we visit somewhere, we are creating content. In every relationship whether new or old, we are constantly creating content!
In every conversation and meeting, there is the opportunity to ask questions, to discover new ways of doing something. For example, asking your customers about there particular struggles in whatever they are trying to achieve.
Your customers are not only looking for the answers, they are searching for people with the same problems. The value to be gained from building relationships with your community and customers is priceless.
By producing all this great content and listening to people’s stories, you have the opportunity to develop your voice and your brand. This, in turn, will grow your business and put yourself in a position to help more and more people.
So do you think that some of this content, some of these discussions, meetings, visits can create valuable content for your business?
I believe it can and hopefully, this post is proof of that concept.
Imperfect action will always win over no action at all, so write that blog post and hit publish and your on your way to creating the content that your business needs to thrive and grow.
So, back to my question, what is content?
Maybe a better question would be, what isn't content?
So, until next time, be Creative:)